Etsy Photo & Image Size Guide (2026)
Etsy crops, compresses, and displays your images differently across search results, listing pages, and your shop home — so one wrong dimension can blur a thumbnail or chop a product in half. This guide lists every current Etsy image spec in one place, then shows how to compose photos that survive Etsy's crops. Paste a live listing URL to remake Image 1 and see the pair before you export a set.
What photo sizes and listing limits does Etsy recommend?
- Etsy recommends listing photos at least 2000 px wide and high. Our suggested landscape export is 3000 × 2250 px (4:3), not a mandatory Etsy size or zoom threshold.
- Listings support up to 20 photos and 2 videos. Thumbnail crops vary between square, portrait and landscape views; preview all three in Etsy's adjustment tool.
- Etsy supports JPG, GIF, PNG, SVG and HEIC; animated GIF and transparent PNG are not supported. Etsy converts images to sRGB and warns that files over 1 MB may not finish uploading.
- Shop branding: icon 500 × 500 px, big banner 1600 × 400 px, mini banner 1600 × 213 px.
Etsy listing photo sizes
Each listing holds up to 20 photos and 2 videos. Sizes in the recommended column are Etsy recommendations unless explicitly labeled as our suggestion; they are not upload minimums.
| Surface | Recommended | Minimum | Ratio | Notes |
|---|---|---|---|---|
| Listing photo | At least 2000 × 2000 px (Etsy recommendation) | First photo: at least 635 × 635 px advised for search visibility | Landscape or square first photo | Our export suggestion: 3000 × 2250 px. 2000 px is a quality recommendation, not a verified zoom activation threshold. |
| Search thumbnail | Preview the crop in Etsy's thumbnail adjustment tool | — | Square, portrait and landscape views | No single fixed thumbnail size across surfaces. Center the product and allow margin around it. |
| Listing video | At least 1080 px (Etsy's ideal resolution) | 500 px resolution | — | Up to 2 videos, max 100 MB each, no audio. Etsy's video guide says 3–15 seconds; its listing guide says 5–15. We suggest 5–15 seconds to satisfy both; check the uploader's current acceptance rules. |
Etsy shop icon, banner, and profile sizes
| Surface | Recommended | Minimum | Ratio | Notes |
|---|---|---|---|---|
| Shop icon | 500 × 500 px | — | 1:1 | Displays small — bold marks beat detailed artwork. |
| Profile photo | 400 × 400 px | — | 1:1 | — |
| Big shop banner | 1600 × 400 px | 1200 × 300 px | 4:1 | Our advice: keep essential product information in listings rather than only in the banner. |
| Mini shop banner | 1600 × 213 px | 1200 × 160 px | 7.5:1 | Very short strip — works best as a texture or pattern, not text. |
| Team logo | 170 × 100 px | — | 17:10 | — |
Make your photos survive Etsy's crops
Preview square, portrait and landscape crops
Etsy's image guide describes all three thumbnail views. Center the product and leave negative space, then preview the actual crops in Shop Manager rather than relying on one fixed ratio.
Use Etsy's 2000 px quality recommendation
Etsy recommends at least 2000 pixels in both dimensions. That is not evidence of a 2000 px zoom switch. Our advice: upload sharp originals and inspect fine detail after Etsy compresses them.
Use the 20 available photo slots purposefully
Our recommendation: show scale, detail, variants and packaging when each adds useful information. Twenty is the allowance, not an obligation or a guarantee of better ranking. Keep images faithful to the actual item.
Export lean files without dropping resolution
Etsy warns that images over 1 MB may not finish uploading, especially on slow connections. Our advice: compress a copy and inspect it visually rather than assuming a fixed JPEG quality setting guarantees a file size.
Use sRGB, not CMYK
Etsy (like every browser) renders sRGB. CMYK exports from print workflows shift colors — muddy reds and dull whites — which drives 'item not as pictured' complaints.
Keep the set consistent, but check every crop
Etsy allows a landscape or square first photo and also advises avoiding tight square crops in its thumbnail guidance. Our recommendation: leave margins and preview every view; no aspect ratio guarantees an uncropped product everywhere.
Paste your Etsy listing URL
We remake your first listing photo as a clean shop shot and show the before/after here. Paid plans start at $19/month and include listing, lifestyle, social, and hero outputs. We do not write the remake back to Etsy.
Frequently asked questions
What is the best size for Etsy listing photos?
Etsy recommends at least 2000 pixels in both width and height. We suggest 3000 × 2250 px for a landscape export with room to crop; this is our recommendation, not an Etsy requirement or a zoom threshold.
What size are Etsy listing photos in pixels?
Etsy recommends listing photos at least 2000 px wide and high, shop icons 500 × 500 px, big banners 1600 × 400 px and mini banners 1600 × 213 px. Thumbnails use variable crops, not one guaranteed pixel size.
What aspect ratio should Etsy photos be?
Etsy recommends a landscape or square first listing photo. Its thumbnail guide describes square, portrait and landscape crops. Our suggested 4:3 export is a starting point, not a mandatory display ratio; preview all three views.
What is the Etsy listing photo size in inches?
Pixels are what matter on screen, but for print-based workflows: 3000 × 2250 px equals 10 × 7.5 inches at 300 DPI. DPI itself doesn't affect how Etsy displays the image — only the pixel dimensions do.
What size is the Etsy thumbnail?
There is no single fixed thumbnail size established by Etsy's current image guide. It describes square, portrait and landscape thumbnail views. Use the listing thumbnail adjustment tool to preview each view and leave space around the product.
How many photos can an Etsy listing have?
Up to 20 photos and 2 videos per listing, according to Etsy's current listing guide. Our advice: use additional slots for useful detail, scale and variant views rather than repeating the same shot.
Why won't Etsy let me upload a photo?
Check Etsy's supported formats: JPG, GIF, PNG, SVG and HEIC. Animated GIF and transparent PNG are not supported. Etsy warns that files over 1 MB may not finish uploading; compress a copy, use sRGB, and consult Etsy's upload troubleshooting guide if problems persist.
What size should a Canva template for Etsy be?
Our suggested listing-photo canvas is 3000 × 2250 px, with a centered product and generous margin. Etsy's own recommendation is at least 2000 px in both dimensions. For branding, Etsy recommends 1600 × 400 px big banners and 500 × 500 px shop icons.
Official reference: Etsy: Requirements and Best Practices for Images in Your Etsy Shop · Etsy: How to Create a Listing · Etsy: How to Add Listing Videos